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In a world where beauty often stops at the surface, Saima Salma dares to push it further — turning glamour into growth, and style into strategy. As the visionary behind Glam N’ Gains, she embodies a rare duality: soft presence with unstoppable drive. From the neon pulse of New York to the gilded skyline of Dubai, her journey isn’t just about building a brand — it’s about architecting a movement where women savor, sculpt, and style their lives with intention.
Glam N’ Gains was born in New York City — a place synonymous with ambition and reinvention. What inspired you to launch your brand there, and how did the city shape its earliest identity?
New York is more than a backdrop — it’s a catalyst. I grew up just across the river in New Jersey, so the city’s energy was always pulsing through me: ambition, reinvention, resilience. Every visit reminded me that transformation isn’t just possible — it’s expected. Glam N’ Gains began as an idea rooted in duality: strength and softness, hustle and elegance. NYC gave me permission to evolve — from model to role model, from individual ambition to collective empowerment.
While cities like Miami and L.A. were already known for wellness culture, New York hadn’t fully embraced this fusion of glamour and growth. I didn’t just want to host events — I wanted to redefine what glam looks like when paired with substance. New York gave me the grit, the vision, and the edge to launch something that felt both revolutionary and timeless.
You’re now expanding into Dubai, a hub of luxury and innovation. How does the energy of Dubai influence your vision for Glam N’ Gains compared to New York?
Dubai feels like the future. Where New York sharpened my ambition, Dubai elevates my imagination. It’s a city where grandeur meets precision — where every detail is intentional, and luxury isn’t a flex, it’s a lifestyle. That’s exactly where Glam N’ Gains fits in.
Even when I was promoting my first NYC event, I found myself shooting in a gold gown on the Atlantic City beach — and people from Dubai thought I already lived here. That moment felt prophetic, like the brand was always meant to evolve into this space. In Dubai, the stakes — and the standards — are higher. And I love that. It pushes me to not only scale the brand but deepen its purpose. I’m not here to copy-paste what worked in NYC; I’m here to create something that reflects Dubai’s boldness, global elegance, and appetite for transformative experiences.
At its heart, your brand blends two powerful ideas — glamour and gains. How do you personally define this balance, and why does it resonate with modern women?
Glamour is presence. Gains are progress. One feeds the soul; the other sharpens it. For me, it’s never been about choosing — it’s about embodying both. That’s what inspired my brand’s ethos: Savor. Sculpt. Style. Savor life’s luxuries. Sculpt your body and your mind. Style your presence with purpose. Modern women aren’t compartmentalizing anymore. They’re showing up with soft glam and a strong mind. They’re buying La Mer while building empires. Glam N’ Gains resonates because it reflects that nuance — it’s not about aesthetic perfection, it’s about multidimensional power.
Glam N’ Gains events are becoming more than beauty gatherings — they’re immersive experiences for transformation. What is your ultimate vision for them?
I want women to walk in feeling curious and walk out changed. My events are curated to spark elevation on every level — aesthetic, emotional, intellectual, and entrepreneurial. It’s not just about looking good; it’s about feeling equipped to take up space in every area of life. Take my partnership with Online Makeup Academy in NYC — it wasn’t just about glam. Attendees got certified, received full kits, and left with the tools to freelance or launch their own brands. That’s the kind of impact I want Glam N’ Gains to deliver — the moment AND the momentum. As I expand into Dubai and beyond, I’m seeking local and international partners who match that energy. Brands that understand the value of fusing aesthetics with empowerment, and who are ready to co-create elevated, unforgettable, legacy-level experiences.
You’ve spoken about creating a
new standard in the glam industry. What does that look like, and how is it different from the old one?
The old standard was exclusivity and perfection. The new standard is inclusivity with intention. It’s about replacing gatekeeping with game-changing. What this looks like in practice:
● Experience over optics: Women don’t just come to take pictures — they leave with skillsets, connections, and clarity.
● Luxury with access: We don’t water anything down, but we do make sure everyone who walks in feels elevated, not excluded.
● Empowerment woven into everything: From our speaker panels to the curated wellness boxes, everything is a vehicle for transformation — not just product placement.
● Community as currency: Glam is no longer a solo pursuit. We celebrate each other, amplify each other, and grow together.
Glamour isn’t just about how you look in the room. It’s how you move the room — and leave women brighter when you walk out.
As you expand into new markets, what do you look for in a city or audience to make it the right home for Glam N’ Gains?
I look for cities that feel like momentum — places where the women are ambitious, style-forward, and ready to shift culture. Glam N’ Gains thrives in environments where women are not just consuming luxury, but also creating it.
New York gave the brand its roots — its edge. Dubai gives it wings. And as we scale, I want every expansion to feel intentional, not opportunistic. We’re not following trends; we’re building legacy in places that crave both beauty and depth.
What is your long-term vision for Glam N’ Gains — and for Saima Salma?
Long-term, Glam N’ Gains will be a global lifestyle ecosystem: part event series, part educational platform, part movement. A space where beauty and business intersect, where women build their personal brands while owning their power.
As for me, I’m not just building a brand — I’m architecting a new era. From magazine features to fashion collaborations, every step I take is about shifting culture, not just keeping up with it.
I’m stepping deeper into my role as a creative leader — not just someone who wears glam well, but someone who defines what glam is for the next generation. Because at the end of the day, it’s not just about being seen. It’s about changing what people see when they look at you.
