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With a gaze shaped by structure and a soul attuned to elegance, Svitlana Ita stands at the intersection of fashion, philosophy, and visual storytelling. From Rome to Monaco, from the quiet lines of architecture to the fluidity of personal style, her presence offers something increasingly rare in a world of instant trends: intentionality. She does not merely wear beauty — she constructs it, lives it, and redefines it on her own terms.
In this conversation, Svitlana reflects on the architecture of identity, the art of continuity, and what it means to embody a vision in a world that rarely slows down.
Svitlana, your aesthetic feels like a breath of rarefied air — refined, instinctive, and architecturally balanced. How has your background in architecture informed the quiet precision of your visual world?
I’m convinced that architecture is innate to my ego, but the true skill lies in harmonizing my background with everything I incorporate into my visual language. This is deeply rooted in my culture — one that savors specific contexts I’ve always considered part of my dream. What matters is the constructive ability to perceive those dreams in every linear detail of what I desire.
You embody a kind of modern elegance that resonates far beyond trends. What inner compass guides your style—and your life—as you move between Rome, Monaco, and the world’s most iconic fashion capitals?
My style is myself — the pure naturalness of what I want — but above all, a refined elegance that rises above the visual stereotypes of modernity. To me, today’s modernity is often reduced to copying whatever slips into the spotlight of the moment. My version of modernity is simplicity: the way I wear what I wear, the confidence in the flowing, graceful movements of garments that express my desire to be unique.
Many consider you not just an influencer, but a muse. How do you cultivate presence and poise in a digital era often ruled by noise and immediacy?
Immediacy is a volatile, empty state — it leaves no memory, no lasting insight. I see myself as an influencer committed to continuity, preserving what my nature as a muse has granted me. The mission is to create a parenthesis — a pause — that offers a stable gaze upon myself and, more importantly, upon what I convey to the media. Only through continuity, and being remembered in every meaningful gaze, can I remain imprinted in the contemporary visual world — not fast, but enduring.
Your Cannes appearance became a defining moment for your audience. What did that experience symbolize for you personally—and how did it reshape your sense of visibility on the global stage?
My presence at the Cannes Festival affirmed my confidence — in who I am and everything I represent to my audience. I believe glamour lives within every woman; there, I felt a part of each one. It was undoubtedly a challenging moment, but it gave me even more assurance and tangible success in the path I’ve chosen. I still carry a deep admiration for the atmosphere I breathed in, as my steady steps met the admiring eyes of a red carpet rich with stories — past, present, and those yet to come. I know that next year, I will be even more prepared for another encounter.
Your storytelling speaks to women who long for beauty with depth, and style with soul. What kinds of conversations or connections from your audience have stayed with you the most?
My audience responds each time I connect with them — enthusiastic about content that reflects a uniqueness increasingly valued. I receive intelligent, never trivial insights from everyday people, from the squares to the streets. They’re my companions in this journey, sharing moments of joy and, most importantly, intellectual curiosity — something both my life and my work consistently convey. This exchange is fundamental to who I am and what I do.
You’ve hinted at a future lifestyle brand—one that reflects your vision of elevated, intuitive living.What essence do you hope to distill into that brand, and who is the woman you’re creating it for?
“Lifestyle” is a word many use without depth — for me, it’s who I am. It’s my way of living, and I naturally want to express it through a brand. First, it must dress me — then it can represent the elegance I share through my content and, above all, its uniqueness. It will reflect the environments I carry within me, the visions I hold, and most importantly, the art of living well — of making that dream come alive for my audience.
From fashion to philosophy, your content carries a sense of quiet leadership. What keeps you centered, inspired, and committed to a long-term vision in an industry that changes by the hour?
My center lies beyond fleeting philosophical ideas — it is a continuity that embraces change with clarity and awareness of where I’m going. In this industry, distractions are fatal, especially for those lost in its superficial current. The contemporary world often lacks structured projects — or the persistence to complete them. My vision is to stay the course, to remain faithful to the direction I’ve drafted with strength and intention. Only through that focus can one outlast the industry’s fleeting rhythm. I believe my presence will make this moment not just pass, but matter.