
Featuring insights on Ready-to-Wear, Haute Couture, RG Beauty, the Sex Drive collection, celebrity dressing, and the upcoming Seattle pop-up
Glam Week Magazine (GWM): Tony, it’s always inspiring to speak with you. Let’s start with your current focus. What’s driving the strong emphasis on Ready-to-Wear right now?
Tony Vincente: Thank you, it’s always a pleasure. Ready-to-Wear is really about accessibility without compromising luxury. I want more people to experience Rossario George in their everyday lives. Our RTW collections allow clients to invest in craftsmanship, ethics, and elevated design in a way that fits modern lifestyles. It’s about building long-term relationships with our customers.
GWM: You’ve also made a bold decision to discontinue traditional couture in favor of Haute Couture. Can you explain that shift?
Tony: Absolutely. Couture will always be part of my DNA, but moving exclusively into Haute Couture allows me to work at the highest artistic level. It’s about fewer pieces, more intention, and deeper storytelling. Haute Couture gives me the freedom to push boundaries, experiment with structure, and create heirloom-level garments. It’s quality over quantity—always.
GWM: There’s been major excitement surrounding your Sex Drive collection. What sparked that level of global attention?
Tony: The Sex Drive collection represents confidence, sensuality, and empowerment. It’s bold, unapologetic, and emotionally charged. People connected to it instantly because it speaks to freedom of expression. Seeing it embraced by stylists, celebrities, and fashion lovers worldwide has been incredible. The fervor around it tells me we struck a real cultural nerve.
GWM: Your designs have been seen on major red carpets. Tell us about dressing celebrities for high-profile events.
Tony: That’s been one of the most rewarding parts of my journey. Dressing talents like Carolina De Athey and Charis Michelson has been incredible. Seeing my work at the Golden Globes, Grammys, and Oscars is surreal. Each look is carefully crafted to reflect both the wearer’s personality and the Rossario George identity.
GWM: What goes into creating a red-carpet look for events of that scale?
Tony: It starts with listening. I spend time understanding the artist’s vision, their mood, and the message they want to send. Then we build from there—fabric, silhouette, color, movement. These moments are cultural touchpoints, so every stitch matters. It’s not just fashion; it’s storytelling.
GWM: Rossario George has also expanded powerfully into beauty. Tell us about RG Beauty.
Tony: RG Beauty is a natural extension of the brand. Fashion and beauty go hand in hand. Our 5-star rated, beauty line is cruelty-free, high-performance, and designed to complement our fashion collections. From palettes inspired by our signature color stories to skincare like Miele, it’s about luxury that feels good and does good. Our clients love that they can experience the full Rossario George lifestyle.
GWM: How does beauty fit into your overall creative vision?
Tony: Beauty allows us to reach people in a more intimate way. When someone applies our makeup or skincare, they’re connecting with our philosophy daily. It’s not just about looking good, it’s about confidence, self-care, and empowerment. That’s very important to me.
GWM: Let’s talk about your upcoming pop-up. What can fans expect in Seattle?
Tony: We’re so excited about this. Our Seattle pop-up is about community and connection. Guests will be able to shop our Ready-to-Wear, explore never before seen pieces and preview select Couture designs. It’s immersive, personal, and celebratory.
GWM: Why was Seattle the right location for this event?
Tony: Seattle has always shown incredible support and creativity. There’s a sophisticated audience here that appreciates craftsmanship and innovation. Hosting this pop-up in Seattle feels natural—it’s home to so many forward-thinking tastemakers.
GWM: How does this pop-up fit into your broader vision for Rossario George?
Tony: It represents our future—strong Ready-to-Wear foundations, focused Haute Couture excellence, a thriving beauty division, and meaningful customer experiences. We’re building a global luxury house, and moments like this help us connect directly with our audience.
GWM: With all these developments, how would you describe the current era of Rossario George?
Tony: I’d call it intentional evolution. We’re refining, elevating, and expanding thoughtfully. From RTW and Haute Couture to Sex Drive and RG Beauty, everything is connected. Everything has purpose. This is about legacy.
GWM: Finally, what would you like Glam Week readers to know about what’s next?
Tony: Expect more innovation, more global visibility, and more opportunities to engage with the brand—across fashion, beauty, and lifestyle. We’re just getting started. The best is truly ahead.
GWM: Thank you, Tony, for sharing your journey and vision with us.
Tony: Thank you—it’s always an honor.
