El Salvador: A Country Reborn Through Fashion for a Cause, the Pioneering Platform in Fashion Tourism
Lucia Victoria — Finding Strength in Movement
November 18, 2025
In recent years, El Salvador has captured international attention not only for its social and tourism transformation, but also for the growing dynamism of its creative industry.
Among the initiatives shaping this new chapter is Moda por una Causa (Fashion for a Cause), the pioneering platform that organically and visionarily merges fashion, culture, and tourism.
This project is supported by the San Salvador Centro Mayor’s Office, the Historic Center Authority, and the Government of El Salvador, led by President Nayib Bukele—institutions committed to cultural revitalization, the promotion of national talent, and the development of new tourism experiences across the country.
Created with the purpose of showcasing the artistic richness of the territory and supporting social causes, Moda por una Causa has become a bridge between Salvadoran talent and the world. Its mission is clear: to position El Salvador as a destination where fashion is not only displayed, but lived and experienced.
Through immersive runway shows in iconic venues, historic locations, and renovated urban spaces, the platform has succeeded in placing the country on the map of fashion tourism—an innovative concept that invites both local and international visitors to explore Salvadoran and regional design while discovering the landscapes and cultural identity of the nation.
Each edition gathers emerging and established designers, models, artisans, creatives, and social leaders from across Latin America, creating a vibrant atmosphere where fashion becomes a vehicle for transformation.
Moda por una Causa not only promotes talent; it also drives local development, strengthens tourism, and creates opportunities for the communities involved in producing each event.
Today, El Salvador is reborn on every runway, in every piece crafted by Salvadoran hands, and in every story told through design.
Thanks to visionary platforms like Moda por una Causa—along with the support of institutions that champion the country’s cultural and creative growth—El Salvador reaffirms its ability to reinvent itself, inspire, and build an industry where creativity is the driving force of progress.
Fashion tourism is here to stay, and El Salvador—with its renewed energy, talent, and innovative spirit—is emerging as a new leader in the region.
The Splendor of the National Theater and the Vision of Moda por una Causa
The National Theater of El Salvador, an architectural jewel and cradle of the country’s performing arts, once again becomes the ideal stage to elevate Central American talent.
This time, its historic halls host a fashion editorial produced by Moda por una Causa, the pioneering fashion tourism platform in the country.
This project—also supported by the San Salvador Mayor’s Office, the Historic Center Authority, and the Government of El Salvador—continues to strengthen the cultural presence of the Historic Center as a hub of creativity, art, and development.
The editorial brings together talent from Nicaragua, Spain, Argentina, and of course El Salvador, celebrating the diversity and contemporary vision of Latin American fashion.
Amid warm lighting, neoclassical structures, and an atmosphere that evokes century-old elegance, the designs of Nicaraguan designer Erick Bendaña come to life, blending art, history, and contemporary style.
This editorial not only highlights the aesthetic richness of the venue but also reinforces the mission of Moda por una Causa: to welcome international talent and showcase to the world the extraordinary creative potential that defines El Salvador.
Talent: Paula Iaciuk — @paulaiaciuk
Photographer: Fátima Cuéllar — @fatimacuellar
Lead Producer & Editorial Coordination: Too Much PR — @toomuchpr
Makeup: Frank Gaitán — @frankgaitan03
Art Direction: @jcnajarrosv
Hair Styling: Israel Luceño — @islugo7
Wardrobe: Erick Bendaña — @erickbendana07
Collection: Sol y Luna
Glam Assistant: José Luceño — @chemaluceno
Production: Moda por una Causa — @modaporunacausa
Special Thanks: @miculturasv @autoridadchsv