Jasmyn Blackburn: The Light Within
October 16, 2025
London Fashion Day — Season 6
November 1, 2025
Model and creative visionary — Anna speaks to Glam Week United Kingdom about her journey from the runway to the boardroom, her bond with the legendary House of Fashion “Slava Zaitsev” and the soul behind her brand BEKKÁRDE.
An Encounter with an Era
To be an active model, a friend and a collaborator of the legendary House of Fashion “Slava Zaitsev” is a rare privilege.
Could you share the most unforgettable moment from this collaboration?
It’s more than a collaboration — it’s an encounter with an era. The House of Fashion “Slava Zaitsev” nurtures individuality without confining it. Its models form a special kind of sisterhood — easily recognised not just by their beauty, but by their grace, their walk, their manner of being. There’s discipline, there’s commitment and there’s a refined intelligence. Being part of such a legendary House comes with great responsibility — not only for yourself but for everyone who shares the stage. We learn to value everything around us: the people who create, the atmosphere we breathe, the conversations that shape us. Behind fashion’s radiant surface lies a world of intricate, almost jewelled craftsmanship — and that’s where true art is born. What inspires me most on the runway is the moment — that instant when you become part of something alive, something bigger than yourself. In those few seconds before the cameras a single gesture or glance can tell an entire story — the story of life.
From Muse to Maker
Your career began as a model, but today you are the creative force behind BEKKÁRDE. How would you describe this transformation — from muse to creator?
I wouldn’t call it a transformation, really. It’s more like another expression of the same creative energy. Every project I take on is something I approach with care, love and complete dedication. I live by one simple truth: “Treat everything around you the way you’d like to be treated yourself.” The same applies to design. I’m always observing — emotions spark inspiration, fabric awakens sensation and gradually an image begins to take form. First it exists in imagination, then it becomes reality: freedom is in expressing yourself without fear; elegance — in restraint; charisma — in the quiet confidence that comes when your clothes begin to speak for you. That, for me is true happiness.
The Spirit of BEKKÁRDE
The Spirit of BEKKÁRDE
BEKKÁRDE has already caught attention as a brand with a strong sense of individuality. If you had to describe its spirit in five words, what would they be?
A sense of measured beauty.
From the Runway to the Boardroom
You’ve walked the path from the runway to the boardroom. What inspires you as a model and what empowers you as a CEO?
On the runway I’m inspired by the moment — that brief, magical instant when you become a conduit between the designer’s emotion and the audience. As a CEO, my strength comes from my team. Building a brand is never a solitary act; it’s collective creativity. I feel a surge of energy when I see an idea, once a sketch on paper, come alive and take on its own spirit.
Defining Individuality
Style often reflects personality. In your opinion, what traits define a truly distinctive individuality?
Confidence. Independence. Romantic precision. I love the balance between strength and softness, between light and shadow, between contrast and harmony. I believe this reflects both my inner world and the DNA of my brand — but that’s a story for another day.
Team:
International Top Model Anna De Bekkar @annadebekkar
House of Fashion “Slava Zaitsev”
Brand @slavazaitsew
Art Director, Producer & Stylist
Ekaterina Romashkina @rrrromawka
Director of Z’S Models Agency:
Ekaterina Panteleeva @zsmodels @ekaterinapantel
Haute Couture Atelier
Chief Designer: Galina Kryuchkova
Production by: BePro_Duction @bepro_duction
Official Content Photographer: Alexey Bondarev @amphotoman
Muah: Masha Kudriavtseva @mari_kudri
Interview by Glam Week