Saima Salma: The Future of Glam N’ Gains
October 1, 2025
Georgiana Laura Florincuta, the visionary mind behind SACRA, is redefining skincare with a philosophy rooted in simplicity, science, and emotional truth. For her, beauty is not about endless steps but about intelligent rituals that connect nature, biotechnology, and the essence of self-care. Through SACRA, she invites women to embrace strength, clarity, and authenticity in every moment.
SACRA challenges the idea of long, complicated skincare routines. What is the philosophy behind creating a brand that focuses on minimal steps but maximum results?
“Simplicity is the ultimate sophistication.” – Leonardo da Vinci. At SACRA, simplicity does not mean compromise — it means potency, precision, and freedom. We begin with biotechnology, not to replace nature but to unlock its deepest healing intelligence. Each formulation is built with cutting-edge science and the most powerful natural ingredients, carefully sourced from the best origins. This fusion makes our creams multi-purpose and transformative — strong enough to perform in any condition, gentle enough for every skin.
SACRA is skincare designed for travel and home, for sports and recovery, for summer and winter, for male and female skin alike.
- Ultra Clarifying Cream: my reset cream. After the gym, in the morning, post-makeup, or when I’m tired — it restores clarity instantly.
- Day Shield Cream: my protector. It acts like sunscreen, calms irritation, hydrates deeply, and even doubles as body care when I need it.
- Night Recovery Cream: my ritual. At night I use it for deep regeneration, or as a mask for intensive repair.
Ultra Clarifying Bio Exfoliating Serum 6% Glycolic Acid
A next-generation overnight serum with 6% glycolic acid that delivers the resurfacing power of retinol — without dryness. Powered by biotech peptides, collagen fragments, and antioxidant botanicals, it refines texture, boosts renewal, and restores balance in one step. Skin wakes clarified, hydrated, and resilient.
Now, in collaboration with a brilliant chemist, we are creating a new multi-purpose masterpiece — one cream that embodies SACRA’s vision: maximum science, maximum nature, minimal steps. SACRA is not about less. It is about the most powerful care, distilled into one simple ritual.
What is the ultimate goal of SACRA?
Imagine a cream so potent, so pure, so integrated that it does it all. One cream you can take anywhere — from the mountains to the ocean, from travel to daily ritual. An intelligent cream that understands and responds to your skin’s needs: protecting, hydrating, calming, repairing.
For me, the perfect cream must be multi-purpose, deeply nourishing, protective, healing, and precise. Natural in essence, yet created with the most advanced biotechnology and the strongest chemistry nature can offer. And it’s also about freedom. SACRA saves you time and clears the noise of endless routines. You don’t need to be creative with your daily rituals — instead, you can use your creativity for what truly matters: your work, your passions, your life. SACRA does the work for you.
Equally important: no more waste, no more boxes, no unnecessary packaging. Just science, nature, and intelligence, distilled into one timeless object of care. This is the goal of SACRA — to create the future of skincare: one intelligent masterpiece, minimal and powerful, that replaces many.
Your brand SACRA has a unique philosophy. The path to it led through the mountains of Transylvania and the jungles of Costa Rica. What core life principle became the heart of the brand, and how did your motivation form to create something no one had done before?
SACRA started from a very real place in my life — a moment when I needed to come back to myself. I was tired of doing things that looked good but didn’t feel honest. I needed space. Nature. Silence. And from that space, the vision came — very quietly, but very clearly.
I didn’t want to create something just to impress or follow a trend. I wanted to create something that felt clean, soft, strong — something that actually meant something. That’s where SACRA was born. But it wasn’t just an emotional idea. I worked closely with an amazing team of chemists and professionals to build every formula from scratch. It was important for me that the products are not only beautiful and minimal, but also effective and backed by science.
You say that plants help us become our true selves. That thought holds real magic. What else helped you believe in your inner power and build a serious business? Many people are afraid to start because “everything already exists” and the market feels saturated. Can you share your secrets for getting started and overcoming fear?
The real secret is this: I stopped asking for permission to be who I am. For a long time, I thought I had to be like others — more strategic, more serious, more polished. But the more I tried to fit in, the more I lost touch with myself.
It wasn’t until I began listening inward — really listening — that I found a different kind of power. A quiet one. A feminine one. One that doesn’t shout, but transforms. Plants helped me reconnect to that. But so did silence. So did heartbreak. So did choosing myself over and over again — even when it felt impossible.
I learned that the market might be saturated… but truth is not. There’s always space for someone who is real. Who creates from the heart, not the algorithm. That’s why SACRA was never about following trends. It was about creating something that didn’t exist yet — something rooted in purity, clarity, and integrity.
We use the highest quality ingredients, but we keep the form simple. Minimal bottles. No outer packaging. No unnecessary layers. Because in a world of excess, simplicity becomes sophistication. It creates trust. It creates space. It reflects what’s real. And behind that simplicity is serious science.
How did you find inner strength during times when everything felt uncertain or difficult? What helped you keep going?
There were moments when everything felt too much. When I didn’t have answers. When things didn’t move, or when everything around me was shifting. And I won’t pretend I always handled it gracefully — sometimes I broke down, cried, wanted to quit. But even in those moments, something inside me kept saying: just don’t give up on yourself.
What helped me wasn’t one thing — it was many small things.
Structure. Getting up and making my bed. Walking. Taking care of my body. Being around people who reminded me who I am. Talking to my sister. Touching something real — nature, animals, the people I love.
I also gave myself permission to stop. To pause. To be in the unknown without making it mean I failed. And sometimes, I worked. I focused on SACRA. I created. That gave me purpose when I needed an anchor.
I think strength doesn’t always look powerful. Sometimes it’s just choosing to stay with yourself in the middle of the mess. And believing, even quietly, that something beautiful will grow from it.
What do you hold sacred in your life, no matter how busy things get?
Presence. Beauty. And emotional truth. No matter how full life becomes, I need moments that bring me back to myself.
Silence in the morning. Real connection with the people I love. My rituals. Clean spaces. Nature. A certain kind of light. The feeling of calm in my body. These things are not extra — they are essential.
I also hold sacred the way I feel. I check in with myself constantly. Not just what I’m doing, but how I’m doing it. I’ve learned that if I abandon myself in the process, it’s not worth it — no matter how much success it brings. So I protect my inner space. I move slower when I need to. I say no without guilt. I choose what feels real, not what looks impressive.
Because what’s sacred can’t be rushed. It’s quiet. Alive. And it always leads me back to what matters most.
What’s your vision for the future — for SACRA, for yourself, for the women who follow your journey?
I want to build something that lasts — but not just in a material way. I want SACRA to grow without losing its soul. I want it to remain clean, honest, clear. A brand that holds something deeper. Not just skincare, but a reminder of who you are.
@sacra.cosmetics | www.sacracosmetics.co.uk
Model & Founder: Georgiana Laura Florincuta
Brand: SACRA Cosmetics
Photographer: HARLEY MAYAs @harleymaya_______