Gemma Felicity Harborne: Sound, Style, and Soul
April 23, 2025
Theme: HUMAN
Date: 26 April 2025
Venue: St John’s Church, Hyde Park, London
On 26 April 2025, London Fashion Day returns with its fifth season at the historic St John’s Church, Hyde Park. As an independent international platform, London Fashion Day curates fashion shows and promotes emerging designers, uniting creative professionals from across industries and countries to create space for collaboration, cultural dialogue, and bold creative expression.
The project is committed to supporting conscious fashion, ethical values and designers who prioritise individuality, innovation and integrity. For London Fashion Day, fashion is more than trend — it is identity, culture, and a personal statement.
This season’s theme — HUMAN — is a declaration of freedom, self-expression and authenticity. It brings the person, not the standard, to the forefront of fashion.
The official campaign was created in collaboration with Ukrainian clothing brand KEKA (@keka_fashion), whose philosophy transcends gender, age, and traditional norms. The campaign features Zain Shan (@zaddyza1n) as the Face of the Season, with direction and video by Dinara Ostr (@dinaraostr), photography by Nicolo Urbani (@nicolourbaniphotography), and production by Kostiantyn Lieontiev (@konstantin_keka), founder of London Fashion Day.
Creative team:
Make-up: @mouraacarlos
Outfit: @keka_fashion
Backstage & Lighting: @giovanisauthier
Assistant: @anavasyyy
“This season is not about the image — it’s about the person. Fashion has the power to support, inspire, and reveal — when it speaks the language of humanity,”
— Kostiantyn Lieontiev, Founder of London Fashion Day
Runway Schedule — 26 April 2025
Venue: St John’s Church, Hyde Park, London
Doors open: 13:30
14:00
– Lenie Boya
– HOME NEST & MALUSHA Bag Design Studio
15:00
– LCCA Showcase
16:00
– Zines (Fashion Academy Paris)
– Gorsset
– KEKA
17:00
– ELEN OST
– KOCH HOUSE
18:00
– OHES
– MOODI Studio
19:00
– Ana Ciumac (Fashion Academy Paris)
– SEMENENKO
Partners of London Fashion Day — Season 5
The fifth season of London Fashion Day would not be possible without the support of our trusted partners — those who stand behind independent creativity, emerging talent, and the future of ethical, inclusive fashion.
These organisations, brands, media platforms and institutions share our values and contribute to building a space where new voices are heard, where culture meets innovation, and where fashion becomes a language of purpose.
We are proud to present our partners for Season 5:
Official Season Partners
Wellingtons Solicitors Ltd (@wellingtons.solicitors.uk)
WOLAX Interiors
Trade Mark Wizards Ltd (@trademarkwizards)
Laura TIMM (@thelauratimm)
UWILL GLOBAL (@uwill.global)
GO Men’s Club (@go.mensclub)
PAYAVA (@payava.co.uk)
Ukrainian Trend Store
AK Consult (Branding Agency)
Lotus Realm (@lotusrealm.uk) — Restaurant Partner
London Dental House @londondentalhouse
Flower boutique BLOOM&CHARM @_bloom.and.charm_
Educational & Institutional Partners
London College of Contemporary Arts — Educational Partner (@lccalife)
FASHION Academy Paris — International Academic Partner (@fashionacademyparis)
Beauty Partner
AOFMPro — Make-up & Beauty Partner
Media Partners
FASHION (Ukrainian National TV Channel) (@fash_on.tv)
GLAM Week Magazine (@glamweek_mag)
FAB UK Magazine (@fabukmagazine)
London One Magazine (@london_one_magazine)
London Business Journal
WORLD WOMAN Magazine (@world.woman.magazine)
FOSTYLEN (@fostylen)
Cool’baba Magazine (@coolbaba_magazine)
PLATFORM (@platformua)
ML Business Magazine (@business_ml_magazine)
Prominent Magazine (@prominent_magazine)
FLICKER Magazine (@theflickermagazine)
Studio of My Dreams (@studioofmydreams)
BOSS Magazine (@boss_club_magazine)
100% NEWS (Information Portal)
hani5am (@hani5am)
CHIC TV (@chiciftv)
GWARNIN (@gwarnin.studio)
Strategic Partners
Creative Industry Awards (@creativeindustryawards)
OFN – One Fluid Night (@onefluidnight)
Global Fashion Net (@global_fashion_net)
Fashion Globus Ukraine (@fashionglobusukraine)
Global Business Net (@global_business_net_)
Technical Partner
Show Empire (@showempire.uk)
For more about the project:
Website: londonfashionday.co.uk
Instagram: @londonfashionday
Email: contact@londonfashionday.co.uk