What was the inspiration behind this shoot, and how did you bring that vision to life?
The inspiration behind this shoot for Modelier, Designer Naz Maer was to capture a perfect blend of elegance, strength, and individuality—qualities that define both the brand and my personal approach to fashion. We aimed to create a visual story that transcends mere aesthetics, evoking emotion and depth while highlighting the craftsmanship of the designs. Bringing this vision to life required meticulous planning, from selecting the right location and lighting to embodying the mood and essence of the collection. Every movement, expression, and frame was carefully curated to reflect the unique narrative behind the shoot. Working with a talented team who shared the same creative vision made the process seamless and inspiring, allowing us to transform an idea into a powerful and unforgettable visual experience.
Could you tell me more about the team you worked with on this shoot?
Absolutely! Working with such a talented and dedicated team made this shoot for Naz Maer truly special.
Shooting Producer & Photographer – Lucia Grishina Lucia is a master of capturing emotion and elegance through her lens. Her ability to create visually striking compositions while maintaining a sense of authenticity is remarkable. She has a keen eye for detail and knows how to bring out the best in her subjects, making every shot feel alive and dynamic.
Creative Producer & Stylist – Tiana Lyamova Tiana’s vision and creative direction played a crucial role in shaping the overall aesthetic of the shoot. She has an incredible talent for styling, ensuring that every look not only complemented the designs but also conveyed a strong, cohesive story. Her understanding of fashion, textures, and colors helped bring depth and sophistication to the visuals.
Content Producer – Victoria Sheyda Victoria’s expertise in content creation ensured that every moment was documented with precision and artistry. She worked behind the scenes to capture the essence of the shoot, making sure that the imagery and footage reflected the brand’s vision while also resonating with the audience in a meaningful way.
Image & MUAH Stylist – Masha Kudriavtseva Masha’s skill in hair and makeup was the finishing touch that brought the entire vision to life. She knows how to enhance natural beauty while adding an editorial edge that fits the mood of the shoot. Her ability to adapt and refine looks on set ensured that each frame was flawless and in perfect harmony with the overall theme.
Together, this powerhouse team brought their creativity, professionalism, and passion to the project, making it not just a photoshoot, but a true artistic collaboration.
How did this project challenge or excite you compared to your previous work?
This project was both an exciting and enriching experience, offering challenges that pushed me to explore new depths of expression. Unlike some of my previous work, this shoot demanded a perfect balance between strength and delicacy—an interplay of power and elegance that had to be conveyed not just through the styling but through my every movement, gaze, and presence.
One of the most exciting aspects was working with a team that brought such a fresh and innovative perspective. Their creative approach allowed me to step out of my comfort zone and embody a different energy, making this shoot feel distinct from anything I’ve done before.
The challenge, however, was in ensuring that the emotion behind each frame felt authentic and effortless. Fashion photography is not just about posing—it’s about telling a story, making the audience feel something. This shoot required me to channel a very specific mood while still maintaining fluidity and spontaneity. That balance is always thrilling to achieve, and when it all comes together, the result is truly magical.
What’s next on the horizon for you—any exciting projects or new directions you’re exploring?
There are always exciting projects in the works, but as I love to keep a bit of intrigue, I’ll say this—some incredible things are coming very soon!
I’m continuing to push my boundaries in both fashion and film, with upcoming projects that challenge me creatively and allow me to explore new dimensions of storytelling. My work in the historical detective TV series is something I’m particularly excited about, and I can’t wait for the audience to experience it. Additionally, the work on the film Dance of Souls by renowned director Alex Waltz has been completed, in which I played the role of a singer. The film has been nominated for the 2025 Cannes Film Festival.
Also, my participation in international Fashion Weeks SS 25/26 is confirmed, so expect to see more striking collaborations and unforgettable runway moments.
Beyond that, I’m always looking for ways to inspire and mentor the next generation of models. I believe modeling is more than just wearing beautiful clothes—it’s about presence, intelligence, and resilience. I hope to continue sharing that message through my work and future endeavors. Stay tuned—there’s so much more to come!
International Top-Model, TV host, Actress: Anna De Bekkar @annadebekkar
Creative Director/Producer/Stylist:
Tiana Lyamova @tiana.lyamova
Fashion Designer: Naz Maer @nazmaerofficial
Brand: @nazmaerdress
Director Fashion House “Naz Maer”: Yulia Lebed @yulia_lebedeva_moda
Brand “Monze Official”: @monze.official
Fashion Accessories: Lady True @a_true_lady
Content Producer: Victoria Sheyda @victoriasheyda
Muah: Masha Kudri @mari_kudri
Shooting Producer/Photographer: Lucia Grishina Milano @svetlana_grishina_photo