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London, UK – April 20, 2024 – KEKA is thrilled to debut its first-ever men’s collection at the third season of London Fashion Day. This marks a significant milestone for the brand as it celebrates its 10th anniversary by venturing into men’s fashion for the first time.
The SS24 collection repre-
sents a unique blend of freedom, new beginnings, and courage. Entirely crafted in white, the collection symbolizes new horizons and possibilities. The collection’s authors, in collaboration with designers from the Ukrainian brand Novikov, skillfully conveyed the main idea through monochrome tones, fabric texture, and cut.
The fashion show took place at the beautiful and historic St. John’s Church, accompanied by a live performance by British singer-songwriter, Her Majesti. Her Majesti, a London native, originally trained as a classical singer and developed a love for opera. However, she later transitioned to the alternative pop world.
Konstantin, the founder of the brand, shared his vision: «What you wear should harmonize with your inner world. Through your style and clothing, you can speak to the world without words. I have lived my whole life in a country with conservative views on freedom of expression. Only now, after two years of living in the UK, do I understand what freedom of choice means and what it means to be oneself.»
KEKA continues to inspire and encourage bold experi-
mentation in the world of fashion, and its SS24 men’s collection is a shining example of this inspiration.
Photographer:
@tomash_ph
@green_sky_photo